American Greg LeMond is an innovator and businessman who just happened to win the world's most famous bike race — three times.
LeMond won the Tour de France in 1986, 1989 and 1990 riding carbon fibre bikes, and pioneered the use of the strong, lightweight material in cycling.
But his latest venture with Victoria's Deakin University will develop new ways to dramatically cut the cost of carbon fibre production for a wide range of uses.
"I've been credited as being the most innovative cyclist in the sport, and I think that's totally an exaggeration, but what I have been is very curious," he said.
"I see opportunity where others ask, 'Why would you do that?' and I'm [saying], 'Well, why not?'."
In a $US44 million ($58 million) deal, LeMond Composites will license technology developed at Deakin's Geelong-based carbon fibre research centre, Carbon Nexus.
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